Journalists Can Build Public Support Via Radio Broadcasting – Expert 

Journalists Can Build Public Support Via Radio Broadcasting – Expert 

Journalists Can Build Public Support Via Radio Broadcasting – Expert 

On-Air-Personalities (OAP) can leverage their radio stations to build public support while mainstreaming young people in the fight against corruption. This was revealed by a lead presenter and producer at BBC Media Action Affiong Bassey, during the Bounce Corruption virtual retreat organized by Yiaga Africa for its Radio ambassadors across Nigeria. 

During the retreat held in August, the expert said, broadcasters can build public support by crafting messages that the audience can relate with, which goes a long way in captivating the audience and retaining their interest in radio programming. She also urged Radio ambassadors to remain steadfast in the fight against corruption saying, even if it seems to be happening far away, corruption has a way of having a ripple effect that will bring it to your doorstep.

Also speaking during the retreat Buchi Onyegbule, a broadcast journalist emphasized the Power of Radio in Fighting Corruption in Nigeria. He cited the NYPolls survey of 2019, where it was revealed that 39% of Nigerians consider radio as their source of trusted, daily information. He explained that based on this, OAPs must never underestimate the level of change they can make in their communities if they duly utilize their platforms as radio personalities. According to Onyegbule, ‘A well-researched anti-corruption show is an accurate form of education for the masses. 

In his remark, the Program Manager, Governance and Development, Ibrahim Faruk said, with the reality of a world where physical gathering will be limited for a period of time, the radio more than ever is a needed tool for engagement.  He reiterated that one of the strong pillars of the Bounce Corruption project was the Radio Ambassadors initiative, whereby OAPs from different parts of Nigeria leverage their platforms to educate the masses on corruption. He said, “the media remains a fundamental tool for communication, social re-orientation, and a platform for citizen’s mobilization”.   

The Retreat also served as an opportunity to share learnings from programs that have previously been implemented as well as inspire members of the Bounce Corruption Radio Ambassadors network to effectively use radio programming in the fight against corruption in Nigeria. 40 Radio Ambassadors have been carefully selected from across the states in the country and the FCT as members of the Bounce Corruption Radio Ambassadors Network.